Cookies and local storage
Last updated: 13 September 2026
This site, newaifactory.com, is built to be light and fast. What follows is which cookies and storage it uses, what for, for how long, and how you can object.
1. Data controller
The controller responsible for the data collected through this website is American Lean Software Development LLC, a company incorporated in the United States. For any question regarding this policy or the exercise of your rights: info@newaifactory.com.
2. What cookies and similar technologies are
A cookie is a small text file that a website stores in your browser when you visit it. Alongside cookies, websites may use other local browser storage technologies with an equivalent purpose, such as localStorage and sessionStorage. We refer to all of them jointly as “cookies and similar technologies”.
This website sets no cookies of its own, uses no third-party advertising cookies and no third-party analytics tools. The analytics used are first-party and serve solely to measure and improve the operation of the website.
3. Storage we use
| Name | Type | Purpose | Duration |
|---|---|---|---|
sb_visitor_id | localStorage | Pseudonymised browser identifier used to distinguish visitors and measure audience in aggregate. | Persistent, until you clear local storage. |
sb_session | sessionStorage | Browsing-session identifier to group the activity of a single visit. | Session; renewed after 30 minutes of inactivity. |
sb_ref_token | sessionStorage | Referral-link token to correctly attribute the visit. | Session. |
sb_traffic_source | sessionStorage | Classification of the traffic source (search, social, link, direct, campaign). | Session. |
cookie_consent | localStorage | Strictly necessary item that remembers your choice (accept or reject) on the cookie notice. | Persistent. |
The cookie_consent item is strictly necessary to remember your choice and, where applicable, to respect your objection to processing; by its nature it does not require consent.
Web fonts. The site's typefaces are served from Google Fonts. That request sets no cookies, but transmits your IP address to Google for the technical purpose of delivering the font files. When you submit a form, the request is sent to the customer relationship management (CRM) platform that receives it, acting as a processor on our behalf.
4. Data we process
- Browsing data: pages visited, time on page, scroll depth, clicks, video playback and form interaction.
- Technical data: device type, browser, operating system, language, screen size and referring page.
- Browser identifier: the pseudonymised identifier described in section 3.
- IP address and approximate location: we process your IP address and, from it, derive an approximate geographic location (country, city and network operator). The IP address is personal data.
5. Purpose
To measure and analyse the use of the website, understand the aggregate behaviour of its visitors and improve its content, usability and operation. The data is not used for behavioural advertising and is not shared or sold to third parties for commercial purposes.
6. Legal basis
Processing is based on the controller's legitimate interest in analysing the use of its own website and improving its operation (Art. 6(1)(f) GDPR), balanced against your rights through the information in this policy and your ability to object at any time, and, where applicable, on the consent you give through the cookie notice (Art. 6(1)(a) GDPR).
7. Retention
Browsing records are kept for a maximum of 30 days on this website's server and up to 12 months in the controller's centralised analytics system, where they may be consolidated with records from other services operated by the same controller. After that period they are deleted or anonymised, unless a legal obligation requires longer retention.
8. Recipients and international transfers
The technology providers necessary to host the website and operate the analytics act as data processors. To obtain the approximate location from the IP address we use an IP geolocation service based in the United States, which involves an international data transfer to that country, covered by the appropriate safeguards under Chapter V GDPR. No other data is shared with third parties except where legally required.
The specific identity of each processor is recorded in the controller's record of processing activities and can be provided to you on request at info@newaifactory.com.
9. Typefaces and embedded video
The typefaces on this site are served from Google Fonts (fonts.googleapis.com and fonts.gstatic.com). Loading them makes your browser request files from Google's servers, which receive your IP address and the technical data that accompanies any web request. Google does not set cookies when serving these fonts.
This site embeds no third-party video on any of its pages.
10. How to accept, reject or manage storage
When you access this site, a notice lets you accept or reject the analytics. If you click “Reject”, your browsing is not recorded and your choice is remembered. You may also, at any time, configure or delete cookies and local storage from your browser settings, clear this site's data to generate a new anonymous identifier, or use private browsing. Nothing breaks if you do: the site simply starts a new anonymous identifier.
11. Your rights
You may exercise your rights of access, rectification, erasure, objection, restriction of processing and portability by writing to info@newaifactory.com. You may also lodge a complaint with the competent supervisory authority; if you are in the European Union, you can identify your national authority through the European Data Protection Board.
12. Changes to this policy
The version in force is always the one published at this address, with the date shown at the top. If the storage we use, its purpose or its retention period changes, we will update this document and that date.
If you send us a form, what you type is handled as described in the privacy policy, which is a separate matter from browser storage.
Company details
This site is operated by American Lean Software Development LLC. Contact: info@newaifactory.com.